Privacy Policy


This website has been established in good faith to provide information, as well as enable the sale of products and services dedicated to your overall well-being.

Ownership and Operation

This Website belongs to (and is the property of) the unincorporated enterprise encapsulated in the business, known as, ‘Michelle Capper-Fay’.

Throughout these Terms, and elsewhere on the Website, any reference to ‘I’, ‘Me’, ‘My’, ‘We’,‘Us’,‘Our’, the ‘Website’ or similar, shall be deemed to refer collectively to ‘Michelle Capper-Fay’, together with any or all of its employees, agents, contractors or individuals comprising the business or falling under the auspices of the products and services and/or the brand.

‘Michelle Capper-Fay’,  in its absolute discretion, and at any time, may modify, alter, discontinue or remove the Website or any portion of it.

‘Michelle Capper-Fay’ regards customer privacy as an important part of our relationship with our customers.

The following Privacy Policy applies to all ‘Michelle Capper-Fay’ users, and conforms to Internet privacy standards.

If you have questions or concerns regarding this statement, you should first contact ‘Michelle Capper-Fay’ on 0401 551 581 or Michelle directly (at) We respect and value the privacy of everyone who visits Our Site and will only collect and use information in ways that are useful to you and in a manner consistent with your rights and Our obligations under the law.

What does this Policy apply to?

This Policy applies to Our use of any and all data collected by us in relation to your use of Our Site. Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

While we support and encourage your navigation through, and your use of our website, we do remind you, that your use of (the “Website”) is subject to the following terms and conditions (the “Terms”). These Terms govern your use of the Website. Your entry into, access of or otherwise use of the Website shall constitute your acceptance of these Terms.

Agreement to be Bound and Continuing Agreement

Your use of the Website constitutes your agreement to be bound by, and to comply with, these Terms together with any other rules or requirements set out on the Website. We may, change, revise, vary or amend these Terms from to time, at our absolute discretion. If we decide to change our Terms, then we will post those changes here, on this landing page. We encourage you to visit this area of the Website frequently, to ensure that you remain fully informed.

By returning to, re-entering, or continuing to use this web site you reaffirm your continuing agreement to be bound by and to act in accordance with, the prevailing or then-current Terms.

Note: Our Website is intended to reach an adult audience, and as such is only for those individuals who have attained the relevant legal age, for entering legally binding agreements, in the jurisdiction in which they are viewing or using this Website.

Scope – What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. It does not extend to any websites that are linked to or from Our Site (whether We provide those links or whether they are shared by other users). We have no control over how your data is collected, stored or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.

Collection of Information

Some data will be collected automatically by Our Site. For further details, please see section on Our use of Cookies. Other data will only be collected if you voluntarily submit it and consent to Us using it for the purposes set out below.

In order to use the ‘Michelle Capper-Fay’ website, we may require information from you in order to provide the best service possible.

All correspondence may also be collected and stored, particularly in regard to sales, support and accounts, including email.

Any information collected by ‘Michelle Capper-Fay’ is collected via correspondence from you or your company. This may be via the telephone, email, mail or directly through our website.

Use of Collection Information

All personal data is stored securely in accordance with the EU General Data Protection Regulation (Regulation (EU) 2016/679) (GDPR).

Any details collected from ‘Michelle Capper-Fay’ customers is required in order to provide you with our products and/or services, and a high level of customer service. This includes

  • Providing and managing your access to Our Site;
  • Personalising and tailoring your experience on Our Site;
  • Supplying Our products and services to you;
  • Personalising and tailoring Our products and services for you;
  • Responding to communications from you;
  • Supplying you with email e.g. newsletters, alerts, promotions etc. that you have subscribed to you may unsubscribe or opt-out at any time by clicking the “unsubscribe” option in the footer of any email We send;
  • Market research;
  • Analysing your use of Our Site to enable Us to continually improve Our Site and your user experience.

With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email with information, news and offers on our products AND/OR services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended in 2004, 2011 and 2015.

Storage of Collected Information

The security of your personal information is important to us. When you enter sensitive information (such as credit card numbers) on our website, we encrypt that information using secure socket layer technology (SSL). When credit card details are collected, we simply pass them on in order to be processed as required. We never permanently store complete credit card details.

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.

Your information is stored at the list server that delivers ‘Michelle Capper-Fay’ newsletters. Your information can only be accessed by those who help manage those lists in orders to deliver email to those who would like to receive the newsletters.

We only keep your data for as long as We need to in order to use it as described above in the above section, and/or for as long as We have your permission to keep it. In any event, We will conduct an annual review to ascertain whether we need to keep your data. Your data will be deleted if we no longer need it.

If you have any questions about security on our website, you can email us at Michelle (at)

Access to Collected Information

When you submit information via Our Site, you may be given options to restrict Our use of your data. We aim to give you strong controls on Our use of your data (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails and at the point of providing your details.

If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, delete or deactivate it by emailing us at


If you purchase a product or service from us, we may request certain personally identifiable information from you. You may be required to provide contact information (such as name, email, phone number and postal address) and financial information (such as credit card number, expiration date).

We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.


‘Michelle Capper-Fay’ uses personally identifiable information for essential communications, such as emails, accounts information, and critical service details. We may also use this information for other purposes, including some promotional emails. If at any time a customer wishes not to receive such correspondence, you can remove themself at any time from our newsletters or mailing list by clicking on the unsubscribe link that can be found in every communication we send you.

You will be notified when your personal information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.

Third Parties

‘Michelle Capper-Fay’ may at its discretion use other third parties to provide essential services on our site or for our business processes. We may share your details as necessary for the third party to provide that service.

These may include payment processing (eWay and Paypal), delivery of goods (Infusionsoft and Leadpages), search engine facilities (Google), advertising and marketing (Facebook, Instagram and Pinterest). In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law

These third parties are prohibited from using your personally identifiable information for any other purpose.

‘Michelle Capper-Fay’ does not share any information with third parties for any unknown or unrelated uses.

We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales and other information. All such data will be anonymised and will not include any personally identifying information.

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our website.


Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products and services.

By using Our Site you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. We use third party Cookies on Our Site for login to avoid re-entering usernames and passwords, tracking pixels (ie Google Analytics) to aid in measuring and tracking where our website traffic is coming from and to track the performance of Our site. We use remarketing pixels from Facebook to aid in customised, targeted follow up advertising. In addition, Our Site uses analytics services provided by Google Analytics, which also use Cookies. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling Us to better understand how people use Our Site.


Links on the site to external entities are not covered within this policy. The terms and conditions set out in this privacy statement only cover the domain name of

Changes to Privacy Policy

We may change this Privacy Policy as we may deem necessary from time to time, or as may be required by law. Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date

Michelle Capper-Fay Security Policy

‘Michelle Capper-Fay’ uses IntegraPay (with Xero) for invoiced payments, and Paypal for its online shop credit card transactions.

All online credit card transactions performed on this site using Paypal are secured payments.

  • Payments are fully automated with an immediate response.
  • Your complete credit card number cannot be viewed by Michelle Capper-Fay or any outside party.
  • All transactions are performed under 128 Bit SSL Certificate.
  • All transaction data is encrypted for storage within Paypal's bank-grade data centre, further protecting your credit card data.
  • Paypal is an authorised third party processor for all the major Australian banks.
  • Paypal at no time touches your funds; all monies are directly transferred from your credit card to the merchant account held by Michelle Capper-Fay.

For more information about Paypal and to view their company 'Privacy Policy" please click here: Paypal Website

For more information about IntegraPay and to view their company 'Privacy Policy" please click here: Integrapay Website

Contact Us

If you have any questions about Our Site or this Privacy Policy, please contact Us by email at, by telephone on 0401 551 581. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you.

Effective as of May 22, 2018